Hey, I'm Lorenzo
Over time, I’ve realised that poverty is more than just the absence of money or resources.
It’s often the story of “lack” we tell ourselves based on our circumstances.
Growing up, I was often told to be realistic.
“People like us don’t have things like that” was the usual reply to my dreams of high-performance cars and a bigger life.
But being “realistic” felt like a trap.
At 14, a few books opened a door for me. I realised that entrepreneurship and investing might be the best ways to change my path. Two decades later, that discovery remains the driving force of my life.
Today, as a strategist and brand builder, I believe businesses can be forces for good when built with intention. My aim is to create conditions and resources that help people thrive, no matter where their journey starts.
Brands
Nour
Nour helps build personal financial foundations not generic budgeting advice. A structured approach to understanding where you are and designing a path to where you want to be.
Miarla
Miarla helps new and growing business owners build a strong foundation. We develop smart strategies for owner-operators, helping them manage people, processes, and products effectively.
Upotive
Upotive works with established businesses to build and manage indispensable brands. We use creativity and technology to develop durable competitive advantages for our clients.
The Paradox of Progress
“Growth for growth’s sake is the ideology of a cancer cell.” We live in an era where it feels like
Is It Worth It?
Opportunities are infinite. Time and Effort are not. I often reflect on that line when I’m considering my next move.
If You’re So Smart, Why Aren’t You Rich?
For months, I’ve been walking around with what I thought was a Naval Ravikant quote in my head. “If you’re
